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Build the Bones First: The Smartest Investments for a New Business Owner

Before a single product hits the shelf or a service goes live, a business owner makes a hundred tiny decisions that often decide whether the venture limps or launches. Some of those choices are about branding, others about pricing or location. But the ones that truly shape the long-term trajectory often involve upfront investments—the deliberate kind, not the flashy or reactive ones. Founders who think like builders, not just dreamers, give their ventures the bones to stand upright even when the winds